Take a heap of references from the 1960s counter culture movement, along with a love of good music, a sense of community and belonging, then infused all that with a hint of psychedelia. What you get is this – The Hundreds x Grateful Dead Collection. Ahead of its launch tomorrow, on the symbolic April 20th, Bobby Hundreds and photographer Rick Rodney enlisted assistance from Chris, aka Jillionaire of Major Lazer, to model some of the collection’s key pieces. In the meantime, the exclusive collection will be available at all The Hundreds retail locations in Los Angeles, San Francisco, and New York tomorrow. Working in conjunction with TRUE Clothing, the collection will also be available within a special 4/20 Pop-Up Store on 1429 Haight Street at the heart of San Francisco.
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